Callia
Through their online portal, Callia enables consumers to conveniently and easily send flowers and local small gifts directly to the door of friends and family. Callia offers three types of bouquets to choose from at any time and also offers customers the option to add small gifts from local markets. Callia has created a unique SaaS platform, with a vertically integrated supply chain, enabling them to work directly with wholesalers and own the customer experience to last mile delivery. They have a secondary “house of brands” line called Ivie. The Ivie line of products includes house plants and pots.
Catherine Metrycki
Founder & CEO
Catherine holds a Bachelor of Commerce in Marketing from the University of British Columbia and was a marketer at Procter & Gamble working with Gillette and Venus, bringing consumer brand expertise to build Callia into a tech-enabled floral delivery company.
