Fable Home
Fable Home is an innovative direct-to-consumer brand that is creating minimal, durable, and sustainably designed products for the home. Consumers are provided with artisan-crafted and affordable products designed in Vancouver and crafted in Portugal. Fable offers a simplified selection, cohesive design, seamless customer journey, and a relatable brand.
Fable achieved B-Crop certification September 2022.
Max Tims, Joe Parenteau & Tina Luu
Co-founders
Max was a former Technical Support Manager at Bench Accounting and Director of Revenue Operations & Strategy at Unbounce, bringing expertise in scaling customer operations and revenue strategy to Fable's growth
Joe was a former Operations Director at Bench Accounting where he gained expertise in scaling teams and optimizing business practices in fast-paced fintech startups, bringing operational excellence and e-commerce experience to building Fable's direct-to-consumer homeware brand.
Tina was a freelance web developer whose background led her to discover her passion for business and DTC brands, bringing technical expertise and coding skills to build and scale Fable's digital platform.
