Tara Wickwire

As a celebrated brand strategist, Tara has curated company, consumer and executive brands across sectors and industries. She has worked with food tech startup Outcast Foods, where she has led marketing, brand communications and strategic positioning for the company, charting their leadership in food waste mitigation and developing global channels for the company's upcycled products. Prior to Outcast she was Associate Vice President, Marketing and Brand Strategy at NATIONAL Public Relations, Canada’s leading Public Relations firm. She specialized in brand and media strategy, event marketing and executive profile building and communications. As part of this, she worked with executives in helping them define their personal brand, share their vision with a broader audience and bring a human story to their business. Tara is passionate about encouraging leaders to think more critically about their values, vision and voice while establishing them as industry experts and influencers in their own right. She is a former board member of Propel and current board member of Brilliant Labs.